Cardboard boxes have been a staple packaging material for many decades due to their versatility, cost-effectiveness and the excellent protection they offer for a wide range of products. However, not all cardboard boxes are created equal. If you want to secure the best possible packaging for your items, this article will go over five key features to look for when choosing cardboard boxes for your packaging needs.


One of the most important features of a cardboard box is its strength. The box needs to be strong enough to withstand the rigours of transit without collapsing or tearing. If you’re shipping luxury items or fragile goods, look for boxes made from corrugated cardboard, which is stronger and more durable than regular cardboard. The thickness of the cardboard, often referred to as the ‘flute’, can also affect the box’s strength. Larger flute sizes provide more cushioning and are ideal for heavier or more fragile items. Generally speaking, most boxes currently on the market will present with a good level of strength and durability, but it’s also important to protect items inside the box with protective packaging materials.


It’s crucial to consider the size and shape of the box. The box should be large enough to accommodate your product and any necessary protective packaging, but not so large that the product can shift excessively during transit. A box that’s too large can also increase shipping costs, as many carriers charge based on dimensional weight. For oddly shaped or oversized items, consider custom cardboard boxes that can be tailored to your product’s specific dimensions or alternative protective packaging that can conform to the shape of these items, such as stretch wrap.


Cost is always a consideration when choosing packaging materials. Cardboard boxes are generally cost-effective, especially when purchased in bulk. However, it’s important to balance cost with quality. A cheaper box may save you money upfront, but if it doesn’t protect your product adequately, it could lead to costly damage or returns. Generally, you can supplement the protection of any box with other packaging and void fill materials if you feel the box itself isn’t protective enough for the items being packaged.


With increasing awareness of the impact packaging materials have on the environment, many businesses are looking toward providing their customers with more sustainable packaging solutions. Cardboard boxes are typically made from recycled materials and are themselves recyclable, making them an eco-friendly choice. Some suppliers also offer boxes made from other sustainably sourced materials, such as poly mailers and eco kraft paper.

Branding Opportunities

Consider the branding opportunities offered by cardboard boxes. A plain box can be transformed into a powerful marketing tool with the addition of your logo, brand colours or other custom designs. This can enhance the unboxing experience for your customers and create a “magic moment”, helping to build your brand recognition.

H2: Conclusion 

Choosing the right cardboard boxes for your packaging needs is an important decision. By considering factors such as strength, size, cost-effectiveness, sustainability and branding opportunities, you can select boxes that not only protect your products, but also align with your brand values and budget.