When it comes to an understanding your customers, you can’t beat analytics. More tools are available than ever before for businesses looking to understand their audience better and find new growth opportunities. In this blog post, we will discuss all of the different ways that companies are using emerging trends in analytics to find actionable insights and put themselves at a unique advantage. We’ll go over how any industry can use these tools, from retail brands to sports teams and everything in between.

1. Demographics

One of the most basic forms of analysis helps to understand who your customers are. This can be done through demographics, which is the study of human populations in terms of size, age, sex, race, occupation, income, education, and other social and lifestyle characteristics. Demographic data can be used to understand a customer’s age range, gender, geographic location, and more. This information is essential for understanding your customers and what kinds of products or services they might be interested in.

2. Psychographics

Psychographics is the study of people’s attitudes, values, and lifestyles. By understanding a customer’s psychographic profile, you can better understand what motivates them and what kind of messaging will resonate with them. This information is important for developing marketing strategies and creating customer profiles.

3. Web Analytics

Web analytics is the study of how people use the internet. This data can be used to understand a customer’s online behavior, including what websites they visit, what search terms they use, and what kind of content they consume. Web analytics can also be used to track conversions and measure the effectiveness of online campaigns.

4. Social Media Analytics

Social media analytics is the study the emerging trends on how people use social media. This data can be used to understand a customer’s social media behavior, including which platforms they use, what type of content they share, and who their friends are. Social media analytics can also be used to track conversions and measure the effectiveness of social media campaigns.

5. Location Analytics

Location analytics study geographic location, including how people use mobile devices and handheld technologies. This data can be used to understand a customer’s location information, including where they live and work, what kinds of restaurants they visit, and other daily activities. Location analytics can also be used to track conversions and measure the effectiveness of local marketing strategies.

6. Customer Journey Mapping

Customer journey mapping is a tool for understanding a customer’s path from their first contact with a company through their purchase decision process. The goal is to identify points in this process at which companies lose customers or could have improved experiences that would have kept them from leaving in the future. By identifying these points, businesses can improve their customer retention.

7. A/B Testing

A/B testing is a tool for comparing the performance of two versions of a marketing or sales campaign to see which one performs better. A business might use this analysis on landing pages, email subject lines, and social media posts. Companies can maximize their reach and conversions by finding out what works best with customers.

8. Event Tracking

Event tracking is a tool used in analyzing emerging trends that allows businesses to track user actions on their websites. This information can be used to provide insights about why customers are taking certain actions, including whether they are leaving your site without converting or not entering an email address into a lead generation form. Event tracking can also be used to measure the effectiveness of website redesigns or changes to your website’s user interface.


Analytics is essential for any business because it’s the only way to know your customers/audience. It’s not enough that you create great content; you need to know what works and what doesn’t work with your readership. You can accomplish this by using analytics to track which articles they’re most interested in (and spending the most time on), which keywords drive traffic (and where that traffic goes), how many people are signing up for your email list. This information is crucial in helping you understand where your audience spends their time online, what type of content interests them most, and ultimately who they are as people so you can better keep up with the emerging trends.